{"product_id":"1945-the-story-of-the-pilgrims-booklet-john-hancock-mutual-life-insurance-company-boston-massachusetts-marketing-giveaway-wwii-era-ready-for-framing","title":"1945 The Story Of The Pilgrims Booklet - John Hancock Mutual Life Insurance Company - Boston Massachusetts - Marketing Giveaway - WWII Era - Ready For Framing","description":"\u003cp\u003e\u003cstrong\u003eVintage Original 1945 The Story Of The Pilgrims Booklet - John Hancock Mutual Life Insurance Company - Boston Massachusetts - Marketing Giveaway - WWII Era - Ready For Framing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe John Hancock Mutual Life Insurance Company Of Boston, Massachusetts, Published This Historically Focused Booklet In 1945 As Part Of A Strategic Corporate Branding And Public Relations Effort. By Authoring Educational Materials Like The Story Of The Pilgrims, The Company Leveraged The Legacy Of Its Namesake, John Hancock, To Establish A Brand Identity Centered On Trust, Stability, And American Heritage. The Marketing Strategy Utilized High-Quality Historical Content, Including A Detailed Mayflower Passenger List And Technical Notes On The Gregorian Calendar, To Position The Insurance Firm As A Prestigious Cultural And Educational Resource Rather Than A Mere Financial Service Provider. This Approach To Corporate-Sponsored Ephemera Served To Build Long-Term Customer Loyalty And Patriotic Sentiment In The Post-War Era By Associating The Act Of Life Insurance Protection With The Foundational Values Of The Nation. The Inclusion Of Professional Illustrations And Detailed Genealogical Data Ensured The Booklet Would Be Retained In Households As A Permanent Reference Tool, Further Extending The Company's Brand Visibility Through Non-Commercial Value.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIn Very Good Vintage Condition\u003c\/em\u003e –  Spine Wear, Strong Staple Binding, Paper Toning Due To Age And History-Collectors Watermarked That Is Not On The Booklet. Measures Approx. 4-1\/2\" Wide by 6\" Tall. Approx. 16 Pages Excluding Covers.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eProduct Photos Include\u003c\/em\u003e A Watermark And Possibly An Object For Scale \/ Photography Purposes Only. Also, Product Listings May Include Newspaper Images, Display Photos Or Short Video Clips Relevant To The Item Which Are Not Included In The Purchase. The Product Title Is For The Exact Item Available.\u003c\/p\u003e","brand":"History-Collectors.com","offers":[{"title":"Default Title","offer_id":53152760955177,"sku":"B3-050426-1","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/6917\/9433\/files\/1945StoryOfThePilgrimsBookletJohnHancockInsuranceCoMarketingAmericana1.png?v=1778541914","url":"https:\/\/history-collectors.com\/products\/1945-the-story-of-the-pilgrims-booklet-john-hancock-mutual-life-insurance-company-boston-massachusetts-marketing-giveaway-wwii-era-ready-for-framing","provider":"History-Collectors.com","version":"1.0","type":"link"}