1961 Pepsi Cola For Those Who Think Young Print Advertisement - Batten, Barton, Durstine & Osborn Advertising Agency - Vietnam War Era - Ready For Framing

Vintage Original 1961 Pepsi Cola For Those Who Think Young Print Advertisement - Batten, Barton, Durstine & Osborn Advertising Agency - Vietnam War Era -  Ready For Framing

The "Now It’s Pepsi—For Those Who Think Young" Advertising Campaign, Launched In 1961, Marked A Pivotal Transition In Mid-Century Modern Marketing Strategy By Shifting Focus From Product Price To Consumer Lifestyle Psychographics. Orchestrated By The Batten, Barton, Durstine & Osborn (BBDO) Advertising Agency, This Initiative Successfully Rebranded Pepsi-Cola As The Choice For A Post-War Generation Defined By Vitality And Modernity. By Departing From The Earlier "Twice As Much For A Nickel" Value Proposition, The Campaign Targeted The Emerging Baby Boomer Demographic And Cultivated A Brand Identity Rooted In Social Sophistication. This Historical Framework Served As The Direct Precursor To The 1963 "Pepsi Generation" Concept, Effectively Challenging The Market Dominance Of Coca-Cola Through The Use Of High-Key Photography, Contemporary Fashion Cues, And Professional Endorsements From Cultural Figures.

In Excellent Vintage Condition – Trimmed Edges, Paper Toning Due To Age And History-Collectors Watermarked That Is Not On The Advertisement. Measures Approx. 10-1/8" Wide by 13-1/2" Tall.

Product Photos Include A Watermark And Possibly An Object For Scale / Photography Purposes Only. Also, Product Listings May Include Newspaper Images, Display Photos Or Short Video Clips Relevant To The Item Which Are Not Included In The Purchase. The Product Title Is For The Exact Item Available.